Updates and opinion on the world of public transport - from CitySwift

Franchising offers transport authorities more control over service quality. But that control is only meaningful if decisions are grounded in data. Long before a single contract is awarded, authorities need a clear picture of how their existing network is performing.

Franchising offers local transport authorities the opportunity to be more involved in the delivery of reliable, efficient, and passenger-focused services. But to make it work, it’s essential to start with a clear understanding of what’s happening in your current network.

Through franchising, UK authorities are aiming to improve bus services to benefit operators, drivers and passengers. But what if the network you’re franchising has performance issues? If these aren’t resolved ahead of franchising, you run the risk of filtering them into the new network.

To make data-led decision-making business as usual in your franchising journey, it’s not enough to have access to network performance data. You need consistent, repeatable processes around the data to ensure that insights are used to improve network performance.

CitySwift’s performance optimisation platform has helped Blackpool Transport to achieve its punctuality performance goal reaching its target of 90% across the network.

Let’s explore the benefits of using performance data to plan, manage and optimise bus services to deliver a better experience for passengers and stakeholders alike.