CitySwift partners with Blackpool Transport to track tram performance for the first time

CitySwift’s Decision Intelligence platform will enable Blackpool Transport to optimise Tramway operations and reduce costs through accurate passenger demand data analysis.

Following on from a successful partnership to optimise Blackpool’s bus network, which enabled the operator to capture 38% more data on average, CitySwift’s partnership with Blackpool Transport has been extended to encompass the operator’s Tramway. This is the first time CitySwift’s platform has been used to track, and report on, tram data, delivering a multi-modal offering to the transport industry.

Blackpool Transport have been proudly serving Blackpool, Fleetwood, Thornton Cleveleys, Lytham St Anne’s and Poulton-le-Fylde with friendly and reliable transport for over 100 years.

CitySwift’s Explore module will be used by Blackpool Transport to understand demand for tram services and continuously monitor tram performance.

James Clough, Commercial & Finance Director at Blackpool Transport, commented:

“We are delighted to extend our partnership with CitySwift to our tram services. Taking a data-driven approach will allow us to be more measured in our decision making, enabling significant cost reductions. Ultimately this will ensure we deliver an efficient service to our customers, whilst continuing to become more data-led as an organisation.” 

Alan Farrelly, CCO and Co-Founder of CitySwift, added:

“This is a huge milestone for Blackpool Transport. CitySwift is helping them to understand tram demand down to stop level, providing them with the data based insights they need to optimise their service. We’re excited to be part of their journey to making data-driven decisions to deliver more efficient tram services.”

If you want to find out more about how CitySwift can supercharge your network with data and AI, contact us.